What’s VividTalent?

VividTalent help companies hire highly skilled professionals for roles in IT, security, HR, marketing, finance, and more. Their old Identity (ICT Helden) were as similar as most of other, so they needed a rebranded strategy and identity to complement their ‘insider not recruiter’ approach.


Process Breakdown:

Phase One: Strategy

On this very early-stage we worked with the co-founders to identify strategies and potential opportunities to help Vivid reinforce ‘insider not recruiter’ approach.

<aside> <img src="/icons/binoculars_gray.svg" alt="/icons/binoculars_gray.svg" width="40px" />

Vision

We see a future where businesses thrive with diverse and talented people who make a difference. By building trust, fostering inclusion, and delivering impactful results, we aim to create workplaces where talent can shine, and companies can succeed.

</aside>

<aside> <img src="/icons/science_gray.svg" alt="/icons/science_gray.svg" width="40px" />

Mission

We connect skilled professionals with companies that want to grow. We build strong, meaningful relationships by focusing on trust, expertise, and personal attention. Our mission is to empower multicultural talent while helping employers find the best people for their teams.

</aside>

Values

<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" />

Direct:

We work directly with directors and key leaders to deliver real results.

</aside>

<aside> <img src="/icons/meeting_gray.svg" alt="/icons/meeting_gray.svg" width="40px" />

Diverse:

Help multicultural professionals step into the spotlight and succeed.

</aside>

<aside> <img src="/icons/computer-chip_gray.svg" alt="/icons/computer-chip_gray.svg" width="40px" />

Strong:

Working directly with directors and key leaders to deliver real results.

</aside>

<aside> <img src="/icons/tabs-user_gray.svg" alt="/icons/tabs-user_gray.svg" width="40px" />

Personal:

Clients and candidates feel supported, heard, and valued in every interaction.

</aside>

<aside> <img src="/icons/promoted_gray.svg" alt="/icons/promoted_gray.svg" width="40px" />

Wide:

From IT and security to HR and finance, we meet business needs with the right talent.

</aside>


Phase Two: Visual Foundation

After strategy determining we initiate visual foundation proposals that encapsulate the refined values and unique selling points.

First Approach: Strong

This concept features an abstract monogram representing the connection between leaders and skilled individuals. Its modern design communicates growth and trust, while custom typography highlights the brand’s approachable personality and commitment to client collaboration and success.

0003.jpg

0004.jpg

0005.jpg

0006.jpg

0007.jpg

Second Approach: Connection

The second concept presents an abstract icon that effectively illustrates the connections among directors, leaders, and professional employees. The flowing colours creatively represent the harmonious processes within the company, which actively promote continuous growth and personal development for both the organization and its individuals. This modern and fluid design speaks to the brand’s adaptability and collaborative spirit, while the vibrant colour transitions underscore the commitment to an inclusive experience for all stakeholders, emphasizing the importance of relationships rooted in trust and mutual growth.

0009.jpg

0010.jpg

0011.jpg